I absolutely love Nike’s new advertising campaign featuring what it means to be a female athlete. Obviously, I’m not a female, but it’s just great to see advertising that is going against the grain and providing popular role models and breaking social stigmas surrounding female athletes. As a strength coach, if somewhere down the road I ever have a little daughter, you better believe that these bad boys are going to be posters in her room. I guarantee that!
Archive for June, 2010
Importance of Numbers
I cannot begin to express how important it is to measure food out. Maybe it’s the scientist in me, maybe it’s the geek, I don’t know. However, if your serious about getting nutrition in check, then I whole heartily believe that you must approach your nutrition with a rock solid plan.
Now if your looking to just drop a few pounds or try to muscle up, then I don’t always believe you have to follow any strict nutritional plan. However, if your looking to push your body to the extreme. If you strive to optimize your body’s ability to achieve muscle mass or lose rapid amounts of fat, then I feel a food scale is absolutely necessary. Continue reading →
Chicago Perform Better Highlight: Thomas Myers
The big hit at the Chicago Perform Better seminar was no other than Thomas Myers. He is the author of Anatomy Trains, arguably one of the best anatomy, myofascial, human performance books on the market, and have been practicing for about 35 years.
One of the take home messages I took away from everything was looking at how the body moves as a core unit. I think it is very easy to look at the body and think merely of the prime movers but rather we his point was looking at the fascia and understanding that fascia covers different muscles and draw upon other muscles during movement. Continue reading →
Young Strength Coaches & Google
The Summer of 2008, I made a decision that I wouldn’t buy a single text book for Graduate School. While I was obligated to buy one during my last semester of school (only one), I graduated with high honors without purchasing a single text book. How did I do it? How did I manage to read the information needed in order to pass all my classes and courses? Continue reading →
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